Fix what’s breaking between demand and revenue.
Turn existing demand into measurable pipeline by fixing funnel structure, lead flow, and systems.
Fix what’s breaking between demand and revenue.
Turn existing demand into measurable pipeline by fixing funnel structure, lead flow, and systems.
Most teams don’t have a lead problem.
They have a conversion and infrastructure problem.
Most teams don’t have a lead problem.
They have a conversion and infrastructure problem.
The Problem
• Leads aren’t prioritized correctly • Routing is inconsistent • Attribution is unreliable • Sales doesn’t trust marketing
The Problem
• Leads aren’t prioritized correctly • Routing is inconsistent • Attribution is unreliable • Sales doesn’t trust marketing
The Fix
• Clear lead qualification + prioritization • Defined routing + ownership • Funnel structure aligned to reality • Systems that support conversion
The Fix
• Clear lead qualification + prioritization • Defined routing + ownership • Funnel structure aligned to reality • Systems that support conversion
How I Solve It
How I Fix It
How I Solve It
How I Fix It
01
Diagnose pipeline + conversion gaps
I map how leads move from first touch through opportunity to identify where conversion is actually breaking – not where teams assume it is.
01
Diagnose pipeline + conversion gaps
I map how leads move from first touch through opportunity to identify where conversion is actually breaking – not where teams assume it is.
01
Diagnose pipeline + conversion gaps
I map how leads move from first touch through opportunity to identify where conversion is actually breaking – not where teams assume it is.
02
Redesign funnel + lead flow
Once gaps are clear, I restructure how leads are qualified, routed, and progressed so the system reflects how buyers actually move.
02
Redesign funnel + lead flow
Once gaps are clear, I restructure how leads are qualified, routed, and progressed so the system reflects how buyers actually move.
02
Redesign funnel + lead flow
Once gaps are clear, I restructure how leads are qualified, routed, and progressed so the system reflects how buyers actually move.
03
Implement + align systems
I work within your existing stack to implement changes and align marketing and sales are aligned around how pipeline is actually created.
03
Implement + align systems
I work within your existing stack to implement changes and align marketing and sales are aligned around how pipeline is actually created.
03
Implement + align systems
I work within your existing stack to implement changes and align marketing and sales are aligned around how pipeline is actually created.
What Working Together Looks Like
From diagnosis to implementation.
What Working Together Looks Like
From diagnosis to implementation.
01
Focused Assessment
We start by identifying where demand is breaking between lead capture, qualification, routing, and sales follow-up so we can isolate what is actually limiting pipeline.
01
Focused Assessment
We start by identifying where demand is breaking between lead capture, qualification, routing, and sales follow-up so we can isolate what is actually limiting pipeline.
01
Focused Assessment
We start by identifying where demand is breaking between lead capture, qualification, routing, and sales follow-up so we can isolate what is actually limiting pipeline.
02
Prioritized Plan
Once the gaps are clear, I build a practical plan for what to fix first – across funnel design, lead handling, CRM logic, and reporting.
02
Prioritized Plan
Once the gaps are clear, I build a practical plan for what to fix first – across funnel design, lead handling, CRM logic, and reporting.
02
Prioritized Plan
Once the gaps are clear, I build a practical plan for what to fix first – across funnel design, lead handling, CRM logic, and reporting.
03
Execution Support
I can work directly inside your systems and with your team to implement changes, improve handoffs, and make sure the fixes actually stick.
03
Execution Support
I can work directly inside your systems and with your team to implement changes, improve handoffs, and make sure the fixes actually stick.
03
Execution Support
I can work directly inside your systems and with your team to implement changes, improve handoffs, and make sure the fixes actually stick.
Select Client Work
Fixing pipeline conversion across different growth stages.
Select Client Work
Fixing pipeline conversion across different growth stages.
Veruna
Context: Growth-stage B2B tech company with aggressive pipeline targets.
Problem: Demand generation existed, but lead flow and conversion were inconsistent, making pipeline unpredictable.
What I Did: Rebuilt lead management, funnel structure, and campaign alignment to create a more consistent pipeline engine.
Outcome: +60% pipeline contribution. Established a predictable pipeline and significantly increased marketing’s contribution to revenue.
Veruna
Context: Growth-stage B2B tech company with aggressive pipeline targets.
Problem: Demand generation existed, but lead flow and conversion were inconsistent, making pipeline unpredictable.
What I Did: Rebuilt lead management, funnel structure, and campaign alignment to create a more consistent pipeline engine.
Outcome: +60% pipeline contribution. Established a predictable pipeline and significantly increased marketing’s contribution to revenue.
Veruna
Context: Growth-stage B2B tech company with aggressive pipeline targets.
Problem: Demand generation existed, but lead flow and conversion were inconsistent, making pipeline unpredictable.
What I Did: Rebuilt lead management, funnel structure, and campaign alignment to create a more consistent pipeline engine.
Outcome: +60% pipeline contribution. Established a predictable pipeline and significantly increased marketing’s contribution to revenue.
BentoBox
Context: High-growth company needing to capitalize on rapid market demand.
Problem: Strong inbound volume but limited ability to qualify, route, and convert leads efficiently.
What I Did: Implemented marketing automation, lead qualification, and funnel visibility across the sales process.
Outcome: 3x lead-to-op conversion. Improved lead conversion and gave the team clear visibility into pipeline performance.
BentoBox
Context: High-growth company needing to capitalize on rapid market demand.
Problem: Strong inbound volume but limited ability to qualify, route, and convert leads efficiently.
What I Did: Implemented marketing automation, lead qualification, and funnel visibility across the sales process.
Outcome: 3x lead-to-op conversion. Improved lead conversion and gave the team clear visibility into pipeline performance.
BentoBox
Context: High-growth company needing to capitalize on rapid market demand.
Problem: Strong inbound volume but limited ability to qualify, route, and convert leads efficiently.
What I Did: Implemented marketing automation, lead qualification, and funnel visibility across the sales process.
Outcome: 3x lead-to-op conversion. Improved lead conversion and gave the team clear visibility into pipeline performance.
M-Files
Context: Established B2B company scaling demand generation and pipeline targets.
Problem: Needed a more structured and scalable approach to pipeline generation and marketing contribution.
What I Did: Modernized demand generation systems, improved campaign structure, and aligned marketing with pipeline goals.
Outcome: Forecast stabilized in 2 quarters. Built a stronger foundation for consistent pipeline growth and marketing-driven revenue.
M-Files
Context: Established B2B company scaling demand generation and pipeline targets.
Problem: Needed a more structured and scalable approach to pipeline generation and marketing contribution.
What I Did: Modernized demand generation systems, improved campaign structure, and aligned marketing with pipeline goals.
Outcome: Forecast stabilized in 2 quarters. Built a stronger foundation for consistent pipeline growth and marketing-driven revenue.
M-Files
Context: Established B2B company scaling demand generation and pipeline targets.
Problem: Needed a more structured and scalable approach to pipeline generation and marketing contribution.
What I Did: Modernized demand generation systems, improved campaign structure, and aligned marketing with pipeline goals.
Outcome: Forecast stabilized in 2 quarters. Built a stronger foundation for consistent pipeline growth and marketing-driven revenue.
Pontis delivered a game-changing impact in a short time–helping us build real pipeline momentum while fixing critical gaps across team and systems.
Darcy Kurtz, Founder & CMO, BentoBox
Pontis delivered a game-changing impact in a short time–helping us build real pipeline momentum while fixing critical gaps across team and systems.
Darcy Kurtz, Founder & CMO, BentoBox
Pontis delivered a game-changing impact in a short time–helping us build real pipeline momentum while fixing critical gaps across team and systems.
Darcy Kurtz, Founder & CMO, BentoBox
Experience
Built on real demand generation and revenue systems work.
Experience
Built on real demand generation and revenue systems work.
I’ve led and supported demand generation, pipeline, and marketing operations work across B2B companies ranging from growth-stage teams to more established organizations.
I’ve led and supported demand generation, pipeline, and marketing operations work across B2B companies ranging from growth-stage teams to more established organizations.
My experience spans:
Demand generation strategy • Funnel and lifecycle design • CRM and marketing automation systems • Attribution and revenue reporting • Marketing and sales alignment
My experience spans:
Demand generation strategy • Funnel and lifecycle design • CRM and marketing automation systems • Attribution and revenue reporting • Marketing and sales alignment
Ways To Work Together
Support based on where your pipeline is breaking.
Ways To Work Together
Support based on where your pipeline is breaking.
Diagnostic
A focused engagement to identify where demand generation is failing to convert into pipeline.
•
Funnel and lead flow assessment
•
Marketing-to-sales handoff review
•
Conversion gap analysis
•
Priority recommendations
Diagnostic
A focused engagement to identify where demand generation is failing to convert into pipeline.
•
Funnel and lead flow assessment
•
Marketing-to-sales handoff review
•
Conversion gap analysis
•
Priority recommendations
Build + Fix
For teams that need to redesign lead management, funnel structure, or CRM processes so the system supports growth.
•
Lead qualification and routing
•
Lifecycle and funnel redesign
•
CRM / automation implementation
•
Reporting and attribution improvements
Build + Fix
For teams that need to redesign lead management, funnel structure, or CRM processes so the system supports growth.
•
Lead qualification and routing
•
Lifecycle and funnel redesign
•
CRM / automation implementation
•
Reporting and attribution improvements
Ongoing Support
For teams that need continued strategic and operational support across demand generation, pipeline, and systems.
•
Fractional advisory
•
Demand gen + ops support
•
Performance review
•
Cross-functional alignment
Ongoing Support
For teams that need continued strategic and operational support across demand generation, pipeline, and systems.
•
Fractional advisory
•
Demand gen + ops support
•
Performance review
•
Cross-functional alignment
Start the Conversation
If pipeline isn’t where it should be, let’s fix it.
If demand is active but pipeline is inconsistent, the issue is usually not effort alone. More often, it’s how the system is structured and managed.
Start the Conversation
If pipeline isn’t where it should be, let’s fix it.
If demand is active but pipeline is inconsistent, the issue is usually not effort alone. More often, it’s how the system is structured and managed.
Start the Conversation
If pipeline isn’t where it should be, let’s fix it.
If demand is active but pipeline is inconsistent, the issue is usually not effort alone. More often, it’s how the system is structured and managed.